Display Advertising

It is a type of online advertising that communicates advertisements through the use of images, audio and video. Display advertising is unlike text-based advertising as it relies on these elements to communicate its message. Display advertising is a great way to build brand awareness, reach new customers, create positive brand perceptions, and reach wherever your customers are As far as digital advertising goes, Search ads (PPC ads) are the hero because they are easily correlated with conversions (leads & sales). As they are at the end of the consumer decision journey (purchase decision), they often get less credit than they deserve, but 'display ads', which help create brand awareness, do not receive the credit they deserve due to their lower conversion rates. In the early stages of the consumer journey, display ads are in their infancy. In addition to text ads, display ads include images and videos.